Posts Tagged ‘Warrington’

Today Team’s New Brand Identity Signifies Change of Direction

Thursday, March 22nd, 2018

What better way for Today Team to mark the beginning of an exciting new chapter than with a rebrand! The North West-based same day courier company has revealed its new-look headquarters and fleet, which features designs developed by Neave Creative and Vign-a-Sign.

The rebrand signifies a change in direction for Today Team – now in its second decade of trading – and coincides with a refresh of the company website.

“We’re in our twelfth year of business and, as time has gone on, we have developed our service to ensure we’re doing the best for our customer base,” says Managing Director Jamie Boyd.

“We do not wish to be a faceless national company, or to detract from our core offer by providing additional services from across the very broad spectrum of logistics. Today, we are making the positive choice to embrace our identity as the leading North West-based same day courier serving the UK.”

The task of encapsulating this new direction in a brand identity was placed in the very capable hands of Oakmere-based graphic design agency Neave Creative.

Having met proprietor Phil Neave at the Alchemy chapter of Business Network International (BNI) UK – and being suitably impressed with the quality of his work – Jamie commissioned Phil’s expert services.

“Our main colour used to be red, but we wanted a totally new look and feel, so we switched to blue,” says Jamie, who used to step out in primrose and blue as an ex-Warrington Wolves player.

“For many of our time-pressed customers, we are the ‘fourth emergency service’; therefore, it felt natural to go with a colour that many people associate with blue flashing lights.

‘I also love the directional arrow on the ‘T’ of ‘Today’, as it shows that we are moving forward, but it also cleverly points back to the start. For me, that’s a nice metaphor for the journey we have been on’

The process of developing the visual identity of the brand took around three weeks, with Today Team being continually consulted every step of the way.

Phil Neave said: “With projects like these, our starting point is always: What is the reason for rebranding? Today Team felt that their old identity no longer represented them as a business, plus they wanted to increase their clientele and revenue.

‘Our research showed that in brand terms, the industry has a very ‘corporate’ feel; however, we wanted to differentiate Today Team and show why they are unique.

‘It became clear to us that the brand should revolve around the ‘T’ logo, which is a nod to the past – representing the journey Jamie has been on – as well as the progress he has made to get to where he is now, and the vision he has set for the company’s future. We are extremely happy with the outcome and are continuing to work with Jamie and the team to build the brand, as well as to develop marketing material that will get them noticed.”

Once the brand identity was finalised, the next task was to implement it with new signage across the whole organisation – from the reception area at Today Team’s Risley headquarters, through to the vans transporting deliveries. For assistance with this, Jamie recruited Lymm-based Vign-a-Sign, who are committed to offering high-quality signage at an affordable price.

“On average, a busy vehicle can be seen more than 3,000 times an hour, so it was essential to get our vehicle graphics right,” explains Jamie. “I always choose to work with Warrington businesses wherever possible, and I knew we’d be in safe hands with Joe Carlin and the Vign-a-Sign team.

‘We were presented with six design options for the new livery for the vehicles and, like every other decision we make at Today Team, we settled on the final one following a group discussion. I am delighted with the end result, and it was a very proud day when we sent the new-look vans out on the road for the first time!”

For brand identity and graphic design services, contact Neave Creative on 01606 566202.

For sign and wrap enquiries, contact Vign-a-Sign on 01925 754555.

St Rocco’s Hospice’s Christmas Tree Collection

Tuesday, January 9th, 2018

Here’s the long and short of it… there were so many trees in all different sizes! From two-foot tiddlers to seven-foot whoppers, the Today Team’s volunteers encountered them all while taking part in St Rocco’s Hospice’s annual Christmas Tree Collection last Saturday.

As ever, working in the delivery business, it was an early start – up and about before most people have even put the kettle on for the first brew of the day – but, with more than 180 trees to collect from postcodes across Warrington, we had to get behind the wheel pretty sharpish!

The plummeting temperatures had our office staff reaching for their winter woollies; after all, it was a bit of a shock to the system for them, as they’ve become accustomed to more, shall we say, ‘balmy’ conditions at our Risley HQ!

It never ceases to amaze me how the Warrington community always rises to the occasion when there’s a great cause to get behind and, as great causes go, they rarely come better than St Rocco’s. The Hospice has been caring for people with life-limiting illnesses, as well as supporting their families, since 1985; there’s always a constant need to fundraise to ensure this vital service remains operational, and the Fundraising Team are a real credit to the organisation with their continued creativity.

Like all the best ideas, their Christmas Tree Collection Scheme is so simple, but it really does make a HUGE difference. (Last year alone, it generated £24,000 in funds, and I’ve heard exciting news that this year’s total is even bigger!) In exchange for a donation to the Hospice, Warrington residents were able to have their real Christmas tree collected from their homes and taken away for recycling – freeing up their floorspace; helping the environment; and assisting people at the most vulnerable time of their lives in the process.

Altogether, more than 2,000 people registered for a collection and we’re so proud to have contributed to a record-breaking team effort that saw more companies and individuals than ever take part in the logistics operation. We had three vans out on the road – one of which is in our new brand colour of blue – that were helmed by myself, Paul Green, Steven Whitehead, Tina Newton, Liz Daniels and Richard Acton.

We all genuinely enjoyed taking part and, as well as thanking my team personally, I would also like to thank Community Fundraiser Katie Lawson and all the St Rocco’s Team for the opportunity to get involved!

Best wishes,